THE ADNERTIA DIFFERENCE
The context, control, and measurement your PPC stack is missing.
Start with the big picture. Follow a shift through to its outcome.
Select a step to explore it below. Examples use illustrative sample data.
01 · Scan · Performance Scan
Start with the account’s big picture.
Review your KPIs across recent periods to see where performance is improving or slipping. Choose the movement that needs your attention.
Open it in Timeline with the same KPI, scope, and selected period ready to review.
+25% CPA
Spend rose from $8,000 to $10,000 while conversions stayed at 100.
Open full analysis in Timeline
02 · Diagnose · Timeline
See what was happening around the shift.
Compare periods and place performance alongside account changes, Auction Context, and your notes.
Review who changed what and when, then narrow the view to the campaigns or dates you want to understand.
Review Contribution, account changes, Auction Context, and notes around the same period. Timing alone does not establish cause.
03 · Campaign contribution
Know where to focus first.
See how much each campaign contributed to the change in your account’s performance.
Back to all stepsIllustrative example
Why campaign size matters
Account ROAS
4.00× → 3.52×
Larger campaign
$20,000 spend in each period
- Campaign ROAS
- 4.0× → 3.6×
- ROAS change
- −10%
- Share of account decline
- 80%
Smaller campaign
$1,000 spend in each period
- Campaign ROAS
- 4.0× → 2.0×
- ROAS change
- −50%
- Share of account decline
- 20%
AI gave you a recommendation.
See whether the numbers support it.
Ask a question or paste a recommendation. Match the scope, metrics, and dates to review the relevant charts, tables, and account context.
Try a sample recommendation
From your AI tool
A sample recommendation, pasted in
Review Summer Sale before adding budget. CPA has risen over the last 14 days.
Matched to a usable view
- Scope
- Summer Sale
- Metrics
- CPA · Spend · Conversions
- Dates
- Aug 30–Sep 12 vs Aug 16–29, 2026
Preview with a preset example. Checking your own recommendation is coming soon.
Supports the recommendation
The numbers support a review.
CPA rose 71%. The sample data supports checking efficiency before adding budget. Review the surrounding changes to understand why.
Actual product capture. Preset interpretation of sample data.
05 · Save · Saved Views
Pick up where you left off.
Save the KPI, dates, scope, filters, selected changes, and notes behind a finding. Reopen that view without rebuilding the analysis.
Use fixed dates to keep a specific period, or a rolling range to revisit an ongoing question.
CPA review · May 8–21
All account · CPA · Campaign breakdown · Prior period comparison
Choose Save View and give the analysis a name. Return through Saved Views to reopen its filters and date settings.
This illustration uses fixed dates. A view saved with a rolling range advances with the available data.
06 · Track · Trackers
See what happened after the change.
Choose the change, scope, and outcome KPI. Trackers compare performance before and after as new data arrives.
See whether results improved, worsened, or stayed similar—whether the change came from you, a platform, a script, or an AI agent.
Query review · Change on May 22
Scope: All account · CPA · Before: May 8 – May 21 · After: May 22 – Jun 4 · Two complete 14-day periods
−10% CPA
Spend $10,000 → $9,000 · Conversions 100 → 100
Observed outcome after the change. Review other changes, demand, and conversion lag before attributing the result.
See the workflow in action.
Explore Adnertia with sample data, or join the waitlist for early access.