01
Connected PPC Memory
Performance, account changes, market conditions, and business milestones, automatically preserved on one timeline.
Performance · ROAS3.42x
BudgetBidKeywordCreativeCompetitionDemandMilestone
The PPC Performance Diagnostic Engine
The quickest path from performance shift to explanation.
See why your paid media performance moved by connecting metrics, account changes, market conditions, and business context in one continuous visual timeline.
Built on 15+ years of PPC experience.
Why Adnertia exists
Every change.
Every performance shift.
Finally connected.
The report Google Ads never built.
What Google Ads shows
disconnectedGoogle Ads · Change History
Google Ads
Last 30 daysJS
▦Overview
◷Change history
▧Reports
Change history
All accountsAll change typesLast 30 days
All types30d
DateUserTypeCampaignChange
Apr 5maya@acme.comBudgetBrand · US Search$180 → $260 / day
Apr 14jordan@acme.comKeywordNonbrand · Q3Added 14 exact-match
Apr 24systemBid strategyPMax · RetailtCPA $42 → maxConv
May 4maya@acme.comAdBrand · US SearchPaused RSA_v3
May 13jordan@acme.comAudienceNonbrand · Q3Edit in-market segments
May 22maya@acme.comBudgetPMax · Retail$420 → $560 / day
Jun 1systemNegative kwNonbrand · Q3+12 negatives
Jun 10maya@acme.comAdDisplay · ProspectSwapped headline
Jun 19jordan@acme.comAudiencePMax · RetailAdd remarketing
Jun 27maya@acme.comBudgetBrand · US Search$260 → $340 / day
Jul 1systemExtensionBrand · US Search+3 sitelinks
Jul 2jordan@acme.comKeywordNonbrand · Q3Paused 8 keywords
Apr 5maya@acme.comBudgetBrand · US Search$180 → $260 / day
Apr 14jordan@acme.comKeywordNonbrand · Q3Added 14 exact-match
Apr 24systemBid strategyPMax · RetailtCPA $42 → maxConv
May 4maya@acme.comAdBrand · US SearchPaused RSA_v3
May 13jordan@acme.comAudienceNonbrand · Q3Edit in-market segments
May 22maya@acme.comBudgetPMax · Retail$420 → $560 / day
Jun 1systemNegative kwNonbrand · Q3+12 negatives
Jun 10maya@acme.comAdDisplay · ProspectSwapped headline
Jun 19jordan@acme.comAudiencePMax · RetailAdd remarketing
Jun 27maya@acme.comBudgetBrand · US Search$260 → $340 / day
Jul 1systemExtensionBrand · US Search+3 sitelinks
Jul 2jordan@acme.comKeywordNonbrand · Q3Paused 8 keywords
BudgetApr 5
$180 → $260 / day
Brand · US Search·maya@acme.com
KeywordApr 14
Added 14 exact-match
Nonbrand · Q3·jordan@acme.com
Bid strategyApr 24
tCPA $42 → maxConv
PMax · Retail·system
AdMay 4
Paused RSA_v3
Brand · US Search·maya@acme.com
AudienceMay 13
Edit in-market segments
Nonbrand · Q3·jordan@acme.com
BudgetMay 22
$420 → $560 / day
PMax · Retail·maya@acme.com
Negative kwJun 1
+12 negatives
Nonbrand · Q3·system
AdJun 10
Swapped headline
Display · Prospect·maya@acme.com
AudienceJun 19
Add remarketing
PMax · Retail·jordan@acme.com
BudgetJun 27
$260 → $340 / day
Brand · US Search·maya@acme.com
ExtensionJul 1
+3 sitelinks
Brand · US Search·system
KeywordJul 2
Paused 8 keywords
Nonbrand · Q3·jordan@acme.com
BudgetApr 5
$180 → $260 / day
Brand · US Search·maya@acme.com
KeywordApr 14
Added 14 exact-match
Nonbrand · Q3·jordan@acme.com
Bid strategyApr 24
tCPA $42 → maxConv
PMax · Retail·system
AdMay 4
Paused RSA_v3
Brand · US Search·maya@acme.com
AudienceMay 13
Edit in-market segments
Nonbrand · Q3·jordan@acme.com
BudgetMay 22
$420 → $560 / day
PMax · Retail·maya@acme.com
Negative kwJun 1
+12 negatives
Nonbrand · Q3·system
AdJun 10
Swapped headline
Display · Prospect·maya@acme.com
AudienceJun 19
Add remarketing
PMax · Retail·jordan@acme.com
BudgetJun 27
$260 → $340 / day
Brand · US Search·maya@acme.com
ExtensionJul 1
+3 sitelinks
Brand · US Search·system
KeywordJul 2
Paused 8 keywords
Nonbrand · Q3·jordan@acme.com
Live ProductLive product, actual Adnertia UI
Two ways to get answers.
Same timeline. Two directions.
ChangesPerformance
Metrics moved. See everything that happened around it.
ChangePerformance
Make a change. Track performance to see what happens next.
LOOK BACK
What led to the result?
Trace performance back through the changes and conditions leading up to it.
LOOK FORWARD
What happened next?
Know whether your changes actually improved results.
Activity View
Performance doesn’t exist in a vacuum.
Your account is only part of the story. See the market forces shaping performance around it.
Your Activity
Every budget, bid, keyword, targeting, and creative edit, mapped against performance.
Market Conditions
Add the external forces your account doesn’t control.
Full Context
Bring account activity and market conditions together in one view.
Auction Pressure
Competition Index÷Search Demand Index=Auction Pressure
Auction Pressure reflects competitive pressure relative to available search demand.
The complete optimization loop
One continuous workflow.
From performance shift to measured impact.
Connect analysis, optimization, and measurement in one continuous cycle.
FOCUS
Primary KPI
Start with the
business goal.
DETECT
Performance Scan
Find when the
shift started.
UNDERSTAND
Timeline
See changes and auction
context around it.
ISOLATE
Contribution
Find what campaigns, ad
groups, or keywords drove it.
MEASURE
Impact Tracker
Compare performance
after the change to before.
Learning informs the next cycle
Adnertia's PPC diagnostic AI guides you through every step.
As you uncover what moved performance, it recommends what to check, what to change, and what to track next, while you stay in control.
BUILT ABOVE YOUR EXISTING STACK
Keep the tools that run your campaigns. Add the layer that explains them.
Adnertia sits above campaign, automation, and AI tools as a read-only layer for diagnosis, context, guidance, and measurement.
THE PPC INTELLIGENCE LAYER
Adnertia
PPC diagnosisVisual historyTimeline contextAI guidanceImpact trackingCompetitor insightsShared account memory
SITS ABOVE
THE TOOLS YOU ALREADY RUN
Your existing stack
Google AdsReporting platformsAnalytics toolsAutomationScriptsAI agentsTeam workflows
One intelligence layer across the PPC tools you already use.
THE ADNERTIA DIFFERENCE
The context, control, and measurement
your PPC stack is missing.
02
Contribution Diagnostics
See which campaigns, ad groups, keywords, ads, or creatives drove the KPI movement.
EntityContribution to ROASImpact
Brand Campaign
+38%
Summer Sale
+30%
Generic Keywords
+9%
DSA Campaign
-4%
Display Remarketing
-7%
Competitor Terms
-22%
Primary Driver · Brand Campaign
03
Guided Areas of Focus
Surface dimensions with enough data and history for meaningful deeper analysis.
Suggested explorerDataHistoryAction
Ad GroupsStrong sampleEnough history
KeywordsStrong sampleEnough history
AdsEnough dataEnough history
DevicesEnough dataLimited history
Search TermsLimited dataLimited history
04
AI Guidance, Human Control
Review the data, choose the action, and send it into a prioritized optimization workspace.
AI Recommendation
Increase Brand Campaign budget to capture incremental demand.
- · High impression share and low CPA
- · ROAS above target
- · Consistent uplift over 14 days
Optimization WorkspacePlanned
PriorityOwnerStatus
HighPlanned
MediumIn Review
LowScheduled
05
Independent Impact Tracking
See whether performance improved, worsened, or remained largely unchanged after each change.
Selected change
Increase Brand Budget
May 1, 9:32 AM
Before2.42x
After3.26x
Change+35%
Impact over time Actual Expected
Observed result● Positive Impact
06
Shared Account Memory
Keep comments, ownership, notifications, and follow-up connected to the underlying data.
Alice K.May 18, 9:32 AMOwner
Increased Brand budget +18% to capture demand. Monitoring impact.
👍 2
Jamie M.May 19, 9:45 AM
@Alice K. looks strong so far.
Taylor M.May 22, 10:19 AM
Impact confirmed. Let's scale.
👍 2
Adnertia adds what your PPC stack is missing: connected memory, contribution diagnostics, focused analysis, controlled AI guidance, independent measurement, and shared follow-through. In short, it is the visual PPC change log that shows what changed, why, and what to do next.
TRUSTED ACCESS
Connect safely. Stay in control.
Adnertia uses official Google OAuth, read-only permissions, and continuous syncing so your data stays current while your live campaigns remain untouched.
READ-ONLY
No publishing. No campaign edits.
GOOGLE OAUTH
Official sign-in flow.
AUTO SYNC
Fresh data without manual exports.
HISTORICAL IMPORTS
Months or years available fast.
MULTI-ACCOUNT
Built for MCCs and brands.
DATA CONTROL
Disconnect anytime.
Pricing
One platform. Every feature.
No credit card required
Every plan includes the complete Adnertia platform. Choose based on the scale of the advertising operation you want to analyze.
Pro
$99/mo
- Up to $150K spend
- Up to 3 accounts
- Up to 3 users
- 12 hours refresh
Complete Adnertia platform
Start 30-day free trial
No credit card required
Team
From $229/mo
- Up to $500K spend
- Up to 10 accounts
- Unlimited users
- 12 hours refresh
Complete Adnertia platform
Higher spend tiers available from $229/mo.
Adnertia is a PPC performance diagnostic engine and intelligence layer. It connects performance, account changes, market conditions, and team context on one timeline, so you can see where a shift came from, decide where to focus next, and measure what happened after action was taken.
Reporting shows what happened. Change history shows what was edited.
Adnertia connects both with market conditions, notes, decisions, and measured outcomes on one timeline, and guides you through a repeatable workflow built from 15+ years of hands-on PPC management.
No. Adnertia is a read-only layer above the tools you already use.
Keep managing campaigns and producing reports in your existing stack. Adnertia connects the information those systems leave separated.
AI helps organize account context, rank likely explanations, and suggest where to focus. Automation visibility records who or what made each change, whether it was a user, automated rule, platform, script, or AI agent.
Adnertia does not change campaigns on your behalf. Suggestions can be accepted, adjusted, or rejected, and the marketer remains in control.
Yes. AI is optional.
Individuals use Adnertia to diagnose performance and track optimizations. Agencies and teams use it to work from the same connected history and agree on where to focus next.
No. Adnertia is read-only by design.
It analyzes connected data but does not publish campaign changes or alter live settings.
The Free plan includes the most recent 30 days of available history.
Paid plans provide access to the full available account history, so you can compare longer periods, revisit earlier decisions, and build a lasting record of what happened and what followed.
Yes. Every plan includes the complete Adnertia platform. Plans scale by ad spend, accounts, users, data refresh frequency, and history.
The report Google never built
Every change. Every metric. One timeline.
Explore a full sample account in the interactive demo, or join the waitlist to connect your Google Ads the day we open.