Adnertia
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PPC DIAGNOSTIC ENGINE

The quickest path from performance shift to explanation.

See why your paid media performance moved by connecting metrics, account changes, market conditions, and business context in one continuous visual timeline.

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Built on 15+ years of PPC experience.
Campaign Launches
Budget Changes
Bid Adjustments
Search Demand
Keyword Updates
Search Terms
Creative Changes
Targeting
Audience Changes
Seasonality
Competition Shifts
Annotations
Adnertia connects performance with budgets, creative testing, keywords, targeting, market conditions, and competition into one visual cycle
Why Adnertia exists

Every change. Every performance shift. Finally connected.

As PPC becomes more automated, Adnertia gives marketers an independent source of truth for what changed, what moved, and what actually mattered.

The report Google Ads never built.

What Google Ads shows
disconnected

Workflow illustration · Sample data

Google Ads
JS
▦Overview
◷Change history
▧Reports
Change history
All types30d
BudgetApr 5
$180 → $260 / day
Brand · US Search·maya@acme.com
KeywordApr 14
Added 14 exact-match
Nonbrand · Q3·jordan@acme.com
Bid strategyApr 24
tCPA $42 → maxConv
PMax · Retail·system
AdMay 4
Paused RSA_v3
Brand · US Search·maya@acme.com
AudienceMay 13
Edit in-market segments
Nonbrand · Q3·jordan@acme.com
BudgetMay 22
$420 → $560 / day
PMax · Retail·maya@acme.com
Negative kwJun 1
+12 negatives
Nonbrand · Q3·system
AdJun 10
Swapped headline
Display · Prospect·maya@acme.com
AudienceJun 19
Add remarketing
PMax · Retail·jordan@acme.com
BudgetJun 27
$260 → $340 / day
Brand · US Search·maya@acme.com
ExtensionJul 1
+3 sitelinks
Brand · US Search·system
KeywordJul 2
Paused 8 keywords
Nonbrand · Q3·jordan@acme.com
BudgetApr 5
$180 → $260 / day
Brand · US Search·maya@acme.com
KeywordApr 14
Added 14 exact-match
Nonbrand · Q3·jordan@acme.com
Bid strategyApr 24
tCPA $42 → maxConv
PMax · Retail·system
AdMay 4
Paused RSA_v3
Brand · US Search·maya@acme.com
AudienceMay 13
Edit in-market segments
Nonbrand · Q3·jordan@acme.com
BudgetMay 22
$420 → $560 / day
PMax · Retail·maya@acme.com
Negative kwJun 1
+12 negatives
Nonbrand · Q3·system
AdJun 10
Swapped headline
Display · Prospect·maya@acme.com
AudienceJun 19
Add remarketing
PMax · Retail·jordan@acme.com
BudgetJun 27
$260 → $340 / day
Brand · US Search·maya@acme.com
ExtensionJul 1
+3 sitelinks
Brand · US Search·system
KeywordJul 2
Paused 8 keywords
Nonbrand · Q3·jordan@acme.com
Live Product
connected
MarketerGoogle automationAutomated ruleScriptAI agent

No matter who or what changed the account, Adnertia connects the activity to performance.

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The complete optimization loop

One continuous workflow.
From performance shift to measured impact.

Connect analysis, optimization, and measurement in one intuitive workflow.

Scan
Performance Scan
Find the shifts that matter.

See meaningful KPI movement acrossyour campaigns and choose whereto dig deeper.

Diagnose
Timeline
Understand what drove the shift.

See where the movement came from,what changed, and what washappening around it.

Save
Saved Views
Keep the analysis.

Save the exact scope, dates, filters,and context so you can returnwithout rebuilding it.

Track
Trackers
Measure what followed.

Follow performance after a specificchange to see how the result developsover time.

One continuous optimization loop
An independent control layer for automated PPC.

Adnertia gives marketers a deterministic source of truth to verify AI automations, understand account optimizations, and see what actually changed in performance.

Learn how it works →

Two ways to get answers.

Look back to explain performance. Look forward to measure impact.

ChangesPerformance

Metrics moved. See everything that happened around it.

CPATimeCHANGESLook backPERFORMANCECPA +31%May 8 – May 21Budget+25%Target CPA$72 → $85Audienceexpanded
ChangePerformance

Make a change. Track performance to see what happens next.

TimeCHANGEA/B Test LaunchedMay 30TRACKINGPERFORMANCECPA −14%Day 18 of 30BEFORECHANGETRACKING
LOOK BACK
What led to the result?
Trace a performance movement back through the changes and conditions surrounding it.
LOOK FORWARD
What happened next?
Track performance after a change to see what followed.
Activity View

Performance doesn’t exist in a vacuum.

Your account is only part of the story. See the market forces shaping performance around it.

Your Activity

Every budget, bid, keyword, targeting, and creative edit, mapped against performance.

Market Conditions

Add the external forces your account doesn’t control.

Full Context

Bring account activity and market conditions together in one view.

Competition

Measures how competitive your auctions became over time.

Fewer advertisersMore advertisers
Higher competition can push CPA up
AdvertisersConversionsCPA
Illustrative example · Relative levels over time
More competitors
Higher impression share
Higher auction pressure
Example resultHigher CPA
Lower conversions
Demand

Measures how search demand changed for your highest-converting keywords.

Lower search volumeHigher search volume
More searches can support lower CPA
Search volumeConversionsCPA
Illustrative example · Relative levels over time
More searches
Seasonality
Higher demand
Example resultLower CPA
Higher conversions
Auction Pressure
Competition IndexSearch Demand Index=Auction Pressure

Auction Pressure reflects advertiser competition relative to available search demand.

BUILT ABOVE YOUR EXISTING STACK

Keep the tools that run your campaigns. Add the layer that explains them.

Keep using the tools that manage and automate your campaigns. Adnertia sits above them as an independent, read-only layer that shows what changed, how performance moved, and what the numbers actually mean.

THE PPC INTELLIGENCE LAYER
Adnertia
Performance diagnosticsVisual historyTimeline contextIndependent analysisImpact trackingAuction ContextShared account memory
SITS ABOVE
THE TOOLS YOU ALREADY RUN
Your existing stack
Google AdsReporting platformsAnalytics toolsAutomationScriptsAI agentsTeam workflows

One intelligence layer across the PPC tools you already use.

TRUSTED ACCESS

Connect safely. Stay in control.

Adnertia is read-only by design. The analytical layer stays separate from the systems operating your campaigns.

READ-ONLY
No publishing. No campaign edits.
GOOGLE OAUTH
Google sign-in and permission review.
AUTO SYNC
Refresh cadence varies by plan.
HISTORICAL IMPORTS
Available account history.
MULTI-ACCOUNT
Account context for teams and agencies.
DATA CONTROL
Connected access can be revoked in Google permissions.
Pricing

One platform. Every feature.

Every plan includes Performance Scan, Timeline, Saved Views, Trackers, and the full Adnertia analysis toolkit. Dashboards are included on Pro and Team. Plans differ primarily by ad spend, accounts, users, refresh rate, history, and collaboration.

Adnertia is designed to sit on top of the PPC tools you already use, so pricing stays meaningfully below a full campaign management suite.

Free
$0
  • Up to $10K spend
  • 1 account
  • 1 user
  • Weekly refresh
  • Personal workspace
Core analysis tools
Join waitlist
Starter
$59/mo
  • Up to $50K spend
  • Up to 3 accounts
  • 1 user
  • Daily refresh
  • Personal workspace
Core analysis tools
See plan
Pro
$99/mo
  • Up to $150K spend
  • Up to 10 accounts
  • Up to 3 users
  • Hourly refresh
  • Shared workspace
Core analysis tools + Dashboards
Join waitlist
Team
From $229/mo
  • Up to $500K spend
  • Up to 25 accounts
  • Unlimited users
  • Hourly refresh
  • Advanced team collaboration 
Core analysis tools + Dashboards
Higher spend tiers available from $229/mo.
See plan
Compare plans
FAQ

Answers.

Still have questions? Join the waitlist or contact us.

Adnertia helps you understand performance shifts and follow the results of changes. Performance Scan finds the movement, Timeline brings the evidence together, Saved Views preserve your analysis, and Trackers measure what happens next.
Describe what you want to see, and Ask Timeline sets up the relevant metrics, dates, and filters. You get an interactive view you can inspect and adjust, with less manual setup.
Paste a recommendation from ChatGPT, Claude, or another AI tool into Ask Timeline. Review the matching charts, tables, and account context to see whether the data supports the reasoning, challenges it, or leaves gaps.
AI can offer a useful explanation. Adnertia helps you check it against your account history, revisit the same analysis, and measure what follows if you act. That makes recommendations easier to evaluate over time.
No. Adnertia connects performance with account changes and market conditions to help you assess possible explanations. Timing alone does not prove cause, and a before-and-after improvement does not establish that a particular change worked.
Saved Views keep an analysis with its dates, filters, and context so you can return to it. Trackers follow performance after a specific change, comparing the outcome with the period before it.
No. Adnertia is read-only. You make campaign changes in Google Ads or your existing tools, then use Adnertia to review the results.
Yes, when those changes appear in the available account history. Adnertia shows the source information provided, but it cannot always identify the specific tool or AI agent responsible.
Yes. Explore the interactive demo with sample data. Full access, including Ask Timeline and connected Google Ads accounts, opens at launch. Join the waitlist for early access.
The report Google never built

Every change. Every metric. One timeline.

Explore a full sample account in the interactive demo, and join the waitlist for early access.

Try the Interactive DemoJoin waitlist