How Adnertia works
Short guides to each part of the product. The same topics are available inside the app under Settings, Help.
Getting started
Connect Google Ads, pick the accounts you manage, then choose your KPI and conversion source. Performance Scan is the usual starting point: it shows what moved, and Timeline explains why.
Performance Scan
Compare periods across your Scope. Choose the periods you want, pick a metric view, and open Notable Movements to jump straight into the rows that moved most.
Timeline
Plots your KPI against the changes made in the account. Select a date to add a note, select a change to inspect it, and use breakdowns to see which entities drove the movement.
Contribution
Change shows how much the row moved. Contribution shows how much it accounted for the selected KPI movement across the current scope.
Saved Views
A Saved View freezes a Scope, KPI, and date context so you can return to the same analysis later and see what changed since you saved it.
Notifications
Notifications are off by default. Turn on delivery in Settings, then choose recipients inside each Saved View. KPI rules live with the Saved View, not in a global list. The header bell groups items as Saved View, Tracker, Change, and Connection.
Trackers
Start a Tracker from a change or a note to measure what happened after it. Each Tracker has an Outcome KPI, a comparison basis, and a duration, and it keeps collecting until you stop it or it ends.
Timeline Notes vs Comments
A Note is dated: it sits on the Timeline at a specific day and can be tracked like any other change. A Comment is context you attach to whatever is selected, it does not create a dated Timeline entry and cannot be tracked on its own.
Track forward vs review past impact
Tracking forward starts from today or a recent change and collects data as it arrives, so results firm up over time. Reviewing past impact measures a change that already has enough history behind it. Both use the same Outcome KPI and comparison basis, only the data available differs.
Connections
Manage the Google Ads link and each connected ad account. If access expires or a sync fails, the account shows the recovery action to take: reconnect, retry the sync, or fix permissions in Google Ads.
Data & metrics
Metrics come from Google Ads at daily grain in the ad account's timezone and currency. Ratio metrics are calculated from aggregated primitives, and conversions can restate, so each refresh is timestamped.